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Strategic branding and website design

Website Design and Development | Branding | Copywriting

Strategic Branding and Website Design for Interior Designer

Blooming Daisy Interior Design is one of RDW Design Studio's Best Interior Design Websites

THE CHALLENGE

Wendy Cook, the owner and lead designer behind Blooming Daisy Interior Design, came to RDW Design Studio because she was frustrated. Frustrated that she had DIY-ed her website and that she didn’t have the time or inclination to keep it updated. Frustrated that some of the website designers she reached out to wanted to move her off WordPress to a less powerful platform. Frustrated that her website didn’t reflect where her business was now. 

She felt it was time to have a more “grown up” website and wanted to stay with WordPress knowing it’s the best platform for her continued business growth. Wendy runs a fast growing interior design firm that caters to a higher end client and she felt her website did not reflect that. She wanted a website that would show prospective clients the value her team brings to a project and showcase the personality of her growing interior design firm.

THE APPROACH

Wendy initially wanted a website re-design with copywriting, but after our strategy call it was very clear that Wendy needed strategic branding as well. As we discussed Blooming Daisy’s brand personality, ideal client and brand values, we saw that the current brand visuals weren’t in alignment so we added on our strategic branding service. 

THE RESULTS

Wendy now has strategic branding and website design that resonates with the kind of high end client she wants to work with. The new website represents where her business is today, not where it was when she first started.

Her website is written and designed to attract her ideal client, showcase her various services, feature her absolutely stunning design work and guide potential clients to contact her. The new elegant yet approachable design focuses on being user friendly. It conveys feelings of timelessness and comfort all while reflecting Wendy’s love of designing spaces that are soothing retreats for her clients. Wendy now has strategic branding, copy and a website she is proud to send prospective clients to whereas before she was embarrassed to do so.

Timeless

Elegant

Approachable

Strategic branding and website design for Blooming Daisy Interior Design

Robyn and her team far exceeded my expectations.

“As an Interior Designer your brand and the visual you put out to the world is so very important. When I started my business five years ago I was on a shoe string budget and had to be a bit scrapy, so I designed and created my website myself. It went through a few changes and it was okay for being a do-it-yourselfer. Now that we were coming up on five years, and the clients we were serving were a lot different from when I started, I knew it was time for a major upgrade. I looked long and hard for the right Website Designer and that’s when I found Robyn White with RDW Design Studio. We hit it off the very first time we talked and I was excited to get started. Robyn and her team far exceeded my expectations and not only did we get a beautiful website, but we rebranded to reflect the level of service we now offer our clients. Robyn was so good in making sure the website was my voice and look, and I was blown away with what she came up with. She was very open to my suggestions and what I wanted, taking my ideas and expanding on them to be something special. If you are considering RDW Design Studio to rebuild your website let me say you need to schedule an introduction now with Robyn. It’s been one of the best decisions I’ve made for my business.”

Wendy Cook | Interior Designer

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RDW Design Studio is a strategy-first design studio with a distinctive eye for sophistication in website design. Our design and search solutions allow you to stop chasing your ideal clientele and start attracting them.

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