Just the Thing Decorating is a leading interior design firm in Southlake, Texas. Ann Bridgman, the owner and lead designer, originally came to RDW Design Studio because she wanted to make some updates to her existing website.
After discussing her vision with her, we determined that a website re-design would be a better option. While her current website was pretty, there were many elements that were not user friendly and there was some confusion with the navigation.
The more we talked through the challenges with her current website, the more we realized that it was time for her to take her website to the next level.
We began Ann’s project with an audit of her current website so RDW Design Studio could determine what was working and what wasn’t. We worked with Ann’s existing brand visuals (logo, color palette and typography).
We built her new minimalist website on our staging platform so her existing website could stay live until launch day. We focused on a minimalist website design so all elements would be simple and clear for the visitors to her website.
Now Ann has a beautiful and minimalist website that works strategically for her business. The user experience has been greatly improved: it’s simple for visitors to navigate, find what they’re looking for, learn about Ann and her services, contact her and book a call with her.
Ann’s website now has a clear call to action and a lead magnet so she can build up her email list. And, her portfolio page showcases her stunning design work. Ann’s website now adds value to her business.
“Having been in the interior design business since 2002, I have had several iterations of websites over the years and have worked with several designers on those versions. I can say unequivocally that working with Robyn has been the best experience by far. One thing I love about Robyn is her clear communication and transparent process. Not only did she deliver the project in record time, but I was kept apprised of her progress all along the way. I am no expert in technology, but I never felt talked down to in any way. Any ideas I offered were considered and no question was a dumb one (though they probably were!). More importantly, she helped me think through things, and offered her informed ideas and lent her considerable expertise to improving my site, versus merely being an “order taker” and doing only what I asked. I feel I have found a true partner who will help make my business better!”
Ann Bridgman | Interior Designer
Our Cape Cod website design studio is based in Falmouth, MA but we proudly serve clients from coast to coast.
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RDW Design Studio is a boutique design studio with a distinctive eye for sophistication in website design. We design websites with strategy so they are uniquely tailored to resonate with your ideal clientele.