Cindy Kelly Kitchen Design is an award-winning design firm in Beach Haven, New Jersey. Cindy Kelly, the owner and founder, originally came to RDW Design Studio after signing up for my Instant Website Upgrade. l created a personalized video for Cindy with two tips that I felt would make the biggest difference with her current website. After watching the video, Cindy reached out to me about working together on a website redesign.
Cindy felt her current kitchen designer website was dated and plain. She had purchased a template, but she didn’t like the flow of the pages. Additionally, it wasn’t getting any traffic from organic searches. Cindy wanted her new website to showcase her designs and allow potential clients to learn about her and her process.
My copywriter and I began Cindy’s project with a strategy session where we evaluated Cindy’s brand foundations along with determining the website architecture and customer journey. Cindy and I then had a second strategy session to conduct keyword research based on her ideal client while the copy tone check was written. Once the copy was complete and I had all of Cindy’s images and visual brand assets, the custom design and development of the new kitchen designer website began.
Cindy’s new kitchen designer website now showcases her stunning design work and allows potential clients to learn about her and her process. The site was built to be search engine friendly so it can start to show up in organic search results.
The clean, casual and coastal design focuses on being user friendly. It conveys feelings of trust, comfort, and dependability, all while reflecting Cindy’s love of designing beautiful spaces that will function well for everyone.
The primary goal of the website is achieved by having a call to action at the bottom of every page guiding visitors to contact Cindy. This CTA is augmented by sharing the firm’s address, telephone and email on every page as well. Sublte animations have been integrated into the design because Cindy wanted some movement on the pages and it helps to make the site more engaging.
Cindy now has a website she’s proud to share with potential design clients and one that can be a strategic marketing tool for her interior design business.
“A website is so important for businesses and mine was dated and boring. After deciding that I needed help with my vision, I came across RDW Design Studio through social media channels. I felt it was important to use someone who knew my industry and could design a site that would attract potential clients. Robyn specializes in website for interior designers.
After speaking with Robyn, I knew that she was perfect for my project.
From our first phone call to the new website reveal, all details were covered. Robyn has a very smooth process that keeps the project moving forward all while allowing for the creative process to happen.
I have received many compliments from clients about my site and have recommended RDW Design Studio to anyone who is looking for website services.”
Cindy Kelly | Interior Designer
Our Cape Cod website design studio is based in Falmouth, MA but we proudly serve clients from coast to coast.
Send me your website and I’ll tell you the two changes that will make the biggest difference in a personalized video.
RDW Design Studio is a boutique design studio with a distinctive eye for sophistication in website design. We design websites with strategy so they are uniquely tailored to resonate with your ideal clientele.